Boston Social Media

The network for social media professionals and enthusiasts

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Latest Activity

Matt Cooney posted a discussion

Effectiveness of "boosting" posts on Facebook?

Hi everyone,By now, most of us who manage social profiles have been aware of Facebook's efforts to diminish the effectiveness of organic reach in favor of paid exposure. This revenue stream for Facebook - the 'boosting' of posts - has, in my experience, very effectively increased visibility of content (sometimes by a factor of 100 or greater), but has not facilitated an equally dramatic rise in engagement (new followers, likes, comments, share, referral traffic, etc.).With Facebook now public,…See More
Mar 9
Matt Cooney left a comment for Laurie Smith Weisberg
"Welcome Laurie! Please feel free to post any job openings, blog posts, or discussion topics you'd like.  Cheers, Matt"
Feb 26
Profile IconLaurie Smith Weisberg and Jeremy Micley joined Boston Social Media
Feb 26
Jeremy Micley posted a blog post

Tap Into The Social Content Stream Workshop Is In Boston Next Wednesday.

Check out this fantastic workshop series when it comes to Boston next Wednesday!Please contact me if you have any questions.Jeremy.Micley@tapinfluence.com Tap Into the Social Content Stream: Boston | TapInfluenceWhat You'll Learn:  -Key ingredients to an effective social content strategy-How to find and inspire the right content creators-Why creating amazing content is all about collaboration-Tactics to get the…See More
Feb 25
Matt Cooney posted a discussion

PR and Web Design positions available at iRobot!

Anyone out there in the PR or web design worlds looking for work? Message me and I'll give you details; iRobot has open positions and iRobot = AWESOME. You'll love it.See More
Sep 24, 2013
Jason DeVito is now a member of Boston Social Media
Sep 6, 2013
Profile IconDanny Smith and Caitlin Kullberg joined Boston Social Media
Aug 1, 2013
Carol Taylor posted discussions
Mar 14, 2013
Profile IconLora Canales and Jacki Estevez joined Boston Social Media
Feb 1, 2013
Joshua Sarinana is now a member of Boston Social Media
Dec 4, 2012
Matt Cooney posted a blog post

How important is "tone" in social media marketing?

Can your social profiles have "voice?" If so, what should it be, and how can you be consistent across multiple channels? In this great article by Miriam Hara, Chief Creative Officer and co-founder of 3H Communications, talks about the concepts of a brand's "body language," and how you, as a social media professional, can cultivate it for your brand and…See More
Nov 29, 2012
Profile IconMarilyn Santiesteban, Cindy Su, Courtney Cormier and 1 more joined Boston Social Media
Nov 28, 2012
Brian O'Neill and Matt Cooney are now friends
Nov 28, 2012
Matt Cooney posted a blog post

What makes someone a social media "expert?"

Is there such a thing? In my opinion, there's a difference between being an "expert" and having expertise. The former is a claim and the latter is a function of real experience. What's your opinion? Here's a link to the provocative discussion taking place on LinkedIn: http://lnkd.in/5BXM77. Join in!See More
Nov 27, 2012
Matt Cooney posted a blog post

Here's how it's DONE.

A great, spontaneous, funny video created at iRobot, lunchtime, this past Friday!Why does it work? It's informal, authentic, enthusiastic, well-done, relevant, adheres to best practices (specifically, brief) and immediate. Not to mention (and this is understandably relevant to the C-suite) cost-effective. HUGE props to the iRobot creative team, especially Cara Brooks and MEI CHEN (who edited an hour + of footage into a very funny, engaging minute).What do you think? Is it good corporate video?See More
Sep 15, 2012
Jonathan Mingyi Zhu and Amelia are now friends
Aug 2, 2012
 

Forum

Effectiveness of "boosting" posts on Facebook?

Hi everyone,By now, most of us who manage social profiles have been aware of Facebook's efforts to diminish the effectiveness of organic reach in favor of paid exposure. This revenue stream for…Continue

Started by Matt Cooney Mar 9.

PR and Web Design positions available at iRobot!

Anyone out there in the PR or web design worlds looking for work? Message me and I'll give you details; iRobot has open positions and iRobot = AWESOME. You'll love it.Continue

Started by Matt Cooney Sep 24, 2013.

Sr. Social Media Strategist wanted at busy Boston agency; Boston, MA

This agency has been a prominent member of Boston's ad scene since its earliest days. It embraces change and as a result, is a vibrant and highly successful, integrated marketing agency with top…Continue

Started by Carol Taylor Mar 14, 2013.

Marketing Manager, Lead Generation wanted; Boston, MA

OVERVIEW: Our Client is a boutique, health care directed, performance-based internet marketing agency with locally targeted programs proven to drive significant patient volume at costs per referral…Continue

Started by Carol Taylor Mar 14, 2013.

Blog Posts

Tap Into The Social Content Stream Workshop Is In Boston Next Wednesday.

Check out this fantastic workshop series when it comes to Boston next Wednesday!

Please contact me if you have any questions.

Jeremy.Micley@tapinfluence.com 

Tap Into the Social Content Stream: Boston | TapInfluence

What You'll Learn:
  
-Key ingredients to an…
Continue

Posted by Jeremy Micley on February 25, 2014 at 2:18pm

How important is "tone" in social media marketing?

Can your social profiles have "voice?" If so, what should it be, and how can you be consistent across multiple channels? In this great article by Miriam Hara, Chief Creative Officer and co-founder of 3H Communications, talks about the concepts of a brand's "body language," and how you, as a social media professional, can cultivate it for your brand and…

Continue

Posted by Matt Cooney on November 29, 2012 at 11:00am

What makes someone a social media "expert?"

Is there such a thing? In my opinion, there's a difference between being an "expert" and having expertise. The former is a claim and the latter is a function of real experience. What's your opinion? Here's a link to the provocative discussion taking place on LinkedIn: http://lnkd.in/5BXM77. Join in!

Posted by Matt Cooney on November 27, 2012 at 11:30am

Here's how it's DONE.

A great, spontaneous, funny video created at iRobot, lunchtime, this past Friday!

Why does it work? It's informal, authentic, enthusiastic, well-done, relevant, adheres to best practices (specifically, brief) and immediate. Not to mention (and this is understandably relevant to the C-suite) cost-effective. HUGE props to the iRobot creative…

Continue

Posted by Matt Cooney on September 15, 2012 at 8:00pm

 
 
 

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