Boston Social Media

The network for social media professionals and enthusiasts


Latest Activity



Another plum gig: Paris + VR? Yes please!

Are you looking to break into VR in quite possibly the chicest of ways? Read this new job opening from VRrOOm:…Continue

Tags: Paris, France, Europe, socialmedia, virtualreality

Started by Matt Cooney Dec 30, 2016.

Plummest of Plum gigs: an iRobot social media job!

And I'm not just writing and sharing this because I used to work there (in their social media manager role, as a matter of fact). Well, maybe I am. But still! A great opportunity to break into social…Continue

Tags: robotics, global, opportunity, job, tech

Started by Matt Cooney Dec 12, 2015.

Effectiveness of "boosting" posts on Facebook?

Hi everyone,By now, most of us who manage social profiles have been aware of Facebook's efforts to diminish the effectiveness of organic reach in favor of paid exposure. This revenue stream for…Continue

Started by Matt Cooney Mar 9, 2014.

PR and Web Design positions available at iRobot!

Anyone out there in the PR or web design worlds looking for work? Message me and I'll give you details; iRobot has open positions and iRobot = AWESOME. You'll love it.Continue

Started by Matt Cooney Sep 24, 2013.

Blog Posts

Tap Into The Social Content Stream Workshop Is In Boston Next Wednesday.

Check out this fantastic workshop series when it comes to Boston next Wednesday!

Please contact me if you have any questions. 

Tap Into the Social Content Stream: Boston | TapInfluence

What You'll Learn:
-Key ingredients to an…

Posted by Jeremy Micley on February 25, 2014 at 2:18pm

How important is "tone" in social media marketing?

Can your social profiles have "voice?" If so, what should it be, and how can you be consistent across multiple channels? In this great article by Miriam Hara, Chief Creative Officer and co-founder of 3H Communications, talks about the concepts of a brand's "body language," and how you, as a social media professional, can cultivate it for your brand and…


Posted by Matt Cooney on November 29, 2012 at 11:00am

What makes someone a social media "expert?"

Is there such a thing? In my opinion, there's a difference between being an "expert" and having expertise. The former is a claim and the latter is a function of real experience. What's your opinion? Here's a link to the provocative discussion taking place on LinkedIn: Join in!

Posted by Matt Cooney on November 27, 2012 at 11:30am

Here's how it's DONE.

A great, spontaneous, funny video created at iRobot, lunchtime, this past Friday!

Why does it work? It's informal, authentic, enthusiastic, well-done, relevant, adheres to best practices (specifically, brief) and immediate. Not to mention (and this is understandably relevant to the C-suite) cost-effective. HUGE props to the iRobot creative…


Posted by Matt Cooney on September 15, 2012 at 8:00pm


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